Turn the shine all the way up.

Meet the Spoiled child A29 Shine Activator Hair Mask, a rich, sensorial reset for hair that wants to look glossy, feel silky, and steal the light. This is your at-home shine ritual with a high-impact blend designed to leave every strand feeling beautifully conditioned and touchably smooth.

The gloss-generating complex

• Silk Extract for a soft, polished feel
• Amino Acid Complex to support a conditioned, silky finish
• Jojoba for a smooth, nourished feel
• Rice Protein for a strengthened-feeling finish
• Glycerin to help attract moisture

Your hair's main-character moment

Work through clean, damp hair, let the mask sink in, then rinse to reveal a softer-looking, high-shine finish. Keep it in your routine whenever your hair needs a little more slip, softness, and spectacular gloss.